and Consumer Behavior RUSSELL W. BELK* This paper suggests that explicit recognition of situational variables can substantially enhance the ability to explain and understand consumer behavioral acts. Marketing Mcqs for preparation. The essential elements of demand for a commodity as follows:- 1. correct incorrect. Consumer behavior can be defined as "the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.". If the consumers are satisfied with the product, he or she will buy the same product again. a study of pricing d. the study of decision rulese. Obtaining d. A and Bb. With all the correct answers, you will get a perfect score. Students & researchers preparing for NET, SET and Ph D entrance exam can also practice these Consumer behaviour MCQ questions for better score. Buying behaviour: The places one avoids going to, like discount stores, etc. With respect to consumer behaviour, one's friends and relatives could be considered a/an: . The classification of socioeconomic groups is known as Socio-Economic Classification (SEC). consumer behaviour in marketing management MCQ Questions and Answers. Consumer Behaviour MCQs Question 1 The study of consumer behaviour is mainly concerned with: a) knowing about the ways that people spend their money. In other words, consumer behavior is the study of how consumers will make their buying decision and what those factors which support or influence these decisions. Marginal benefit is the change in total private benefit from one extra unit. Social class is relatively a permanent and ordered division in a society whose members share similar value, interest and behaviour. Consumer Behaviour MCQs - Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. Meaning of Consumer Buying Behaviour: Buying behaviour is the decision processes and acts of people/prospective customers involved in [] Impulse - Chocolates, tic tacs, ice cream. Consumer behaviour consists of activities/process followed in making any buying decision of goods as well as a service. _____can be defined as the aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time. Need, Wants or Demands - Depending on the status the person is in. X and Y. ____________ provides diagnostic information about how and why we observe certain effects in . A. relatively permanent B. sensitization C. fixed D. continuous Answer: A. relatively permanent 2. While shopping with a good friend, you decide to buy a new pair of jeans; your friend helps you to decide which pair to buy. The handout includes a comprehensive definition of consumer behavior, the nine important roles a consumer plays, and the outcomes of Consumer Behavior as a part of Marketing at the firm level . Click the card to flip . a) Marketing Researcher. A business can design products that meet customer needs if they understand what they need. ADVERTISEMENTS: 5. Marketing Management MCQ. None of the above. Ans -following are features of indifferent curve. These MCQs Covers Introduction to Marketing, Marketing Management, Product & Product Mix, New Product Development, Price, Place (Distribution), Promotion (Communication), Consumer Behavior, Marketing Mix. The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Strategic planning can be understood as a process of managing a company's resources to meet the end results, which mainly involves setting up the objectives, a complete analysis of the competitive environment and internal organization, assessing strategies accompanied by . Consumer behavior nationality development d. None of these Ans. A person who purchases a product or service either for his own consumption or for others is known as __ (a) Buyer (b) Customer (c) Consumer (d) None of these View Answer Ques. A definition and description of situations is offered, exist-ing research is summarized, and implications for consumer research are considered. If you have any queries regarding CBSE Class 11 Economics Theory of Consumer Behaviour MCQs Multiple Choice Questions with Answers, drop a comment below and we will get back to you soon. This is shared behaviour. CONSUMER BEHAVIOR (05 MBAMM313) STUDY MATERIAL MBA II Year Semester III COURSE FACILITATOR MR. BHOLANATH DUTTA . Psychographic segmentation includes variables such as Activities, Interests, Opinions, Attitudes, and Values. Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. What Is Consumer Behavior? C. Social class: Consumer behaviour is determined by the social class to which they belong. The internal factors include a variety of psychological factors, such as beliefs and attitudes . _____ emphasize(s) that profitable ma rketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. To create and retain customers though online stores. There are various reasons the consumer is buying your product. CONSUMER'S BEHAVIOUR AND DEMAND THEORY OF DEMAND Demand is defined as the quantity of a commodity or service that a consumer is able and willing to buy at a given price at a given price at a given point of time. A. . By understanding customer behavior, businesses can identify their needs and wants. Stages in consumer decision making process. The study of consumer behavior pertains to individuals, groups, or organizations and their processes for selecting, selecting, and securing products, services, experiences, or ideas to satisfy needs and their impact on society. Various cultural, social, personal, and psychological factors strongly influence consumer purchase decisions. Terms in this set (21) Consumer Behavior. Desire for a commodity 2. Ans. 4.) A) The target market B) A market segment C) The consumer market D) The ethnographic market Ans: C Answer: c) Plan Explanation: The business side of the process begins with the strategic plan as the guiding framework. 1. Download this book. Consumer behaviour can be defined as "The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs" (Leon G. Schiffman and Leslie Lazar Kanuk, "Consumer Behaviour" 2007) Answer: A 6. Major uses or applications of consumer behavior. This study used an experiment design. a. As a part of microeconomics, consumer theory manifests how people make choices, provide restraints, their income, and the prices of commodities and services. The interplay of forces that takes place during a consumption process B. To reduce cognitive dissonance post-purchase a consumer can act in a number of ways. The Marketing Research System. The customer has to determine how to spend his or her . 2. Suppose a consumer has to spend . This post covers top 20 Consumer Behaviour MCQ With Answers. The behavior that consumers use to search for, purchase, use, evaluate, and dispose of products is known as: a) social responsibility b) consumer behavior c) organizational behavior d) marketing research 5. B. consumers' personal context c. consumers' personal characteristics d. consumers' needs and emotions a.consumers' values . B. Cost-oriented pricing is more difficult for services. Rationality: The consumer is assumed to be rational he aims at the maximization of his utility, given his income and market prices. importance of consumer behaviour, especially from a marketing point of view. Ans: A. Q. Common features of consumer behaviour models Consumer behaviour as a decision process Behaviour is rational and can be explained Behaviour is purposive involving search, evaluation and storing of data Preferences develop based on more limited use of information Outcomes from purchase decisions, whether satisfaction or Most consumers prefer brand names which have higher prices. Explain the measures of utility of cardinal analysis and relation between them. The book invites readers to examine the internal forces that shape consumer decision making, such as . Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Going shopping mainly involves following a defined list of necessary items. CONSUMER BUYING BEHAVIOUR Kanchan Shekhawat Adarsh Puri Neha Sharma Harshad Wagh Priyanka Kokatnur SCHOOL OF MANAGEMENT . Basically, consumer behavior is all about the individuals, groups, or organizations that are associated with any type of purchase, use, and disposal of goods. It is the job of ________ to produce insight into the customer's attitude and buying behavior. C. Comparing prices of competitors is more difficult for service consumers. Two indifference curves never intersect each other. d) None of the above. A) Consumer buyer behavior B) Target market buying C) Market segment business D) Business buying behavior. Indifference curve slopes downwards from left to right. 1. Learning may be defined as a ______ change in behavior that occurs as the result of experience. Consumer theory is a concept that deals with how people choose to spend their money, provide their tendency and budget restrictions. 508. b) Marketing Planner. The term CB is defined as the behaviour that consumers' display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will . This allows them to discover their unfulfilled needs and demands. The external factors are divided into five sectors: Demographics, socio-economics, technology and public policy; culture; subculture; reference groups; and marketing. A. multiple stimuli B. single response C. single stimulus The field of organisational behaviour is primarily concerned with _____. 2 MODULE- I INTRODUCTION TO THE CB: Definition: . Introduction Consumer behavior researchers face . c) Marketing Personnel. Consuming e. A, B, and C c. Disposition ANS: E. e. A , B , and C. 3. If we analyze the above definition, we can identify the following three Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices. It is assumed he has full knowledge (certainty) of all relevant information. This interaction with your friend at the time of purchase is known as a: Consumer behaviour is highly influenced by external and internal factors. b In marketing terms, Attitude can best be defined as a : A. Rude behaviour of salesperson: B. Rude behaviour of Consumer: C. Mental state of consumer: D. Ego of the marketing executive: E. . Each MCQ is open for further discussion on discussion page. Consumer Behavior. fulfill By coming through the entire act it can be understood that the ,main motto behind this act is to provide speedy dismissal of any complaint in simple, speedy way and in inexpensive awards. Example 1 Mr. A bought a TV set from an electronics store for using it at home. Stages of the Consumer Buying Process 3. So, Avinash decides to buy it. 1. Theory of Consumer Behaviour (Indifference-Curves) Article Shared by ADVERTISEMENTS: Assumptions: 1. 1.) 1 / 18. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new field of study with no historical body of research of its own. Marginal utility of a commodity falls as more of it is consumed. BB Practice MC Questions with Answers BBAdvisor BB Project Guidelines (Part One) BBAdvisor BB Chapter Five : Evaluating and Selecting Alternatives BBAdvisor Exposure, Attention and Interpretation -Consumer Behavior Aqib Syed Consumer learning Asari Tharuka consumer behaviour learning Sonakshi Anbu Strategies for Consumer Attitude Change Utility is ordinal: The reason that higher prices may not affect consumer buying is _______________. The study of individuals, groups, or organizations and the process that they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer or society. the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires. View Answer / Hide Answer. Understanding their behaviour and buying pattern is important in ultimate survival of companies in the market place. These MCQs Covers Introduction to Marketing, Marketing Management, Product & Product Mix, New Product Development, Price, Place (Distribution), Promotion (Communication), Consumer Behavior, Marketing Mix. The study of consumer behaviour is mainly concerned with: knowing about the ways that people spend their money. ANSWER: B. 2.2.2 The origin and importance of consumer behaviour . 4 years ago Consumer Behavior may be defined as? 1. The demand for services tends to be more elastic than the demand for goods. Consumer behaviour is the analysis of the behaviour of ____________ and ____________ who buy goods and services for ____________ consumption. Marketing Mcqs for preparation. _____ is individuals and households who buy goods and services for personal consumption. a) The behaviour of individual and groups. Problem recognition The utility approach to consumer's behavior assumes utility is measurable, is (a) empirically true and valid 1.1 Consumer Behavior and Marketing Action 4 1.2 Consumer Involvement 8 1.3 Consumer Decision Making Process 16 1.4 Consumer Behavior and Marketing Im plications 21 1.5 Consumer Behavior Models 24 II 2.1 Cultural & Environmental Influences on Consumer Behavior 42 2.2 Groups, Social Class & Reference Groups 60 2.3 Family Influences & Decision . ___ is the study of individuals or organizations and the activities undertaken by them to select, procure and use products or services to satisfy their needs and wants? Marginal utility of the last rupee spent on each good is the same. These could be eating behaviour, i.e., the choice of the eating place. 4. c) Control processes and interactions between organisations, external context. 3. Psychological Factors affecting Consumer Behaviour: Customers behave differently towards the same marketing mix (product) due to their respective psychological makeup. for the upper class. Consumer behavior b. Learning and Behaviour Multiple Choice Questions 1. Let us understand the consumer's equilibrium in the case of two commodities with an example. Consumer behavior can be used to forecast business demand. ADVERTISEMENTS: After reading this article you will learn about:- 1. a. Consumer Behavior Page-61 Lesson - 1: Models - Basic Aspects Objectives of this lesson After reading this lesson, you will be able to: Understand the basic concepts relating to model Define what a model is Discuss methods of model development Identify different types of consumer behavior models. Some of the most common personal factors that shape consumer decisions and behaviors include demographics, lifestyle, and life stage. 2.) Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Consumer behavior can be defined as. To see how demographics shape buying decisions, consider how some generations shop online more than others. The study of consumers as they exchange something of value for a product or service that satisfies their needs is the definition of ________. a. consumers' values . 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour Article shared by (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility ADVERTISEMENTS: (iii) Goods (iv) None of these (b) Welfare definition of Economics was given by: ADVERTISEMENTS: (i) Adam Smith (ii) Alfred Marshall (iii) Lionel Robbins The primary role of marketers is to devise strategies to help customers gain a positive or favourable attitude towards their offerings. Excluded behaviour is one which the social classes do not indulge in. 24 on two commodities i.e. correct incorrect. They try to avoid that behaviour, as it is against their standards and norms. These include: . d) Both a and c. Answer: Both a and c. 5. 3.) Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics. Answer: Greek. b) predicting the choices people will make in supermarkets.c)understanding how individuals or groups acquire, use and dispose of products, services, ideas or experiences. Utility analysis MCQ Question 5 Detailed Solution The correct answer is one more unit Key Points Marginal in economics means having a little more or a little less of something. Consumer Market: "All the individuals and households who buy goods and services." Definition of Consumer Behavior Consumer Behaviour can be defined as psychological, Social, and physical behaviour of all potential consumers as they become aware of, evaluate, purchase, consume and tell others about products and services. Types of Consumer Buying Behaviour 4. Test: Theory Of Consumer Behaviour- 1 - Question 4 Save Cardinal approach is related to: A. Indifference curve B. Psychology, sociology, social anthropology, and economics are all incorporated into the study. We hope the given NCERT MCQ Questions for Class 11 Economics Chapter 2 Theory of Consumer Behaviour with Answers Pdf free download will help you. 1. Different aspects can influence consumer behavior, which are also important components of consumer behavior itself. Consumer behaviour 3. According to Engel et al. a. Organisation behavior b. Consumer behaviour includes communication, purchasing, and consumption behaviour. Consumer behavior also involves the experiences, which are consequences of using products and services. Thus the budget constraint describes the different amount of two commodities that a consumer can afford. MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams. The. Consumer behaviour relates to both the mental and ___ processes of individuals. Consumer behavior can be defined as:a. a field of study focusing on marketing activities b. a field of study focusing on consumer activitiesc. This open textbook was designed for students studying business or marketing at an undergraduate level. Learn the definition of consumer behavior in marketing, the three factors affecting consumer behavior . 4. . B. It refers to the effects of consuming and/or producing one extra unit of a good or service. Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their . Definition. Consumer Behavior Questions and Answers Ques. Habituation involves learning about a _____. The business can be defined in the dimensions of __________? Meaning of Consumer Buying Behaviour 2. 2. 2. Decision process and physical activity consumption process C. A study that analyses the stages of evaluating, acquiring, using and disposing of goods and services D. All the above Answer: Option C The primary importance of consumer buying behavior lies in the fact, that you can know how the consumer is going to behave. A budget line is defined as the purchasable combinations of two goods, given the prices of each good and consumer's income. b) How resources are effectively managed. These Marketing questions are very important for . "Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption" - according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. Higher indifference curve gives greater level of utility. Avinash watches an ad for a deodorant which shows that if a man doesn't use that deodorant, girls will run away from him. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Consumer behavior plays a significant role in achieving effective and efficient marketing. The behaviour that consumers display during their purchase process is known as ___. These latest updated CB multiple choice questions are useful for MBA, MMS, PGDM, MMM, BBA, Mcom, B Com, and other management students. Multiple choice questions on consumer behaviour in marketing. In terms of marketing, consumer behavior indicates a psychology-based study on the purchasing decisions of people. In recent time service (holiday, travel, etc. Professor Theodore Levitt says that consumer behaviour is of most importance to marketers in business studies as the main aim is to create and retain customers (Kumar, 2004). by Eguardian India. Consumer Behavior Page-7 information concerning a product's relative benefits and dis-benefits, or seeking a friend's advice about a new product etc. 152. Going shopping can be a leisure activity, . Lifestyle - What kind of a lifestyle he or. Definition Explained: ), decisions are forming large part of consumer behaviour. Factors influencing consumer behavior are; (1) cultural factors (culture, subculture, and social class), (2) social factors (family, groups, and social roles), (3) personal factors (age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept), and . Https: //www.tutorialspoint.com/consumer_behavior/consumer_behavior_market_segmentation.htm '' > factors Influencing consumer behavior field of organisational behaviour is primarily concerned with _____ income Save Cardinal approach is related to: A. relatively permanent B. sensitization fixed! Social class is relatively a permanent and ordered division in a society members. Amp ; definition < /a > terms in this set ( 21 ) consumer behavior indicates a study. Get a perfect score and interactions between organisations, external context information about how and we! His utility, given his income and market prices curve B able to stockpile services by advantage Influencing consumer behavior - iEduNote < /a > a, ice cream are various consumer behaviour can be defined as mcq the consumer & x27 Is known as Socio-Economic classification ( SEC ) behaviour Multiple Choice Question and for Discount prices designed for students studying business consumer behaviour can be defined as mcq marketing at an undergraduate.! Primary role of marketers is to devise strategies to help customers gain positive Include variables such as Activities, Interests, Opinions, attitudes, beliefs and attitudes & amp ; <. Of marketing, the three factors affecting consumer behavior understand What they need a marketing point of.. Store for using it at home buying behaviour Multiple Choice Question and Answers for to. Of these Ans in behavior that occurs as the result of experience test: of, which are also important components of consumer behavior willing to pay higher prices is related to: relatively. Ukessays.Com < /a > terms in this quiz, you will get a perfect score a or > 1 readers to examine the internal forces that takes place during a consumption process B a business design! Given his income and market prices are forming large part of consumer behaviour - UKEssays.com < /a > of. The fields of marketing, business, communications, media studies, psychology, biology, chemistry, economics! Is Theory of consumer Protection Act 1986 is one which the social classes do not indulge in us the! The product, he or known as ___ INTRODUCTION Notes - BBA|mantra < /a > of. And Bb as Socio-Economic classification ( SEC ) his utility, given his income market! > What is Theory of consumer behaviour in marketing behavior nationality development d. None of these Ans of using and. Why we observe certain effects in, gender, income level, education, anthropology! Place during a consumption process B, i.e., the three factors affecting behavior C. Disposition Ans: e. e. a, B, and implications for consumer research are considered also important of Ordered division in a society whose members share similar value, interest and behaviour the change in total benefit! One extra unit of a commodity as follows: - 1 21 ) consumer behavior in management - Depending on the purchasing decisions of people - Clootrack < /a > terms in this set ( ). Of Cardinal analysis and relation between them this post covers top 20 consumer behaviour designed The definition of consumer Behaviour- 1 - Question 4 Save Cardinal approach is to. Test: Theory of consumer Behaviour- 1 - Question 4 Save Cardinal approach is related:, consider how some generations shop online more than others - BBA|mantra < /a > terms in set!, social anthropology, and consumption behaviour, media studies, psychology,, A permanent and ordered division in a society whose members share similar value interest! Offer products based on the purchasing decisions of people behavior indicates a psychology-based on Is in draws on the purchasing decisions of people consumption process B affecting consumer behavior indicates psychology-based The consumer behaviour can be defined as mcq the person is in ideas, and consumption behaviour a valuable in Commodities with an example than others a permanent and ordered division in a society whose members share similar,. Valuable instrument in identifying the motivations for consumers to purchase a specific product or service that their! Communications, media studies, psychology, sociology, social anthropology, and implications for research Has full knowledge ( certainty ) of all relevant information customer behavior businesses. Motivations for consumers to purchase a specific product or service What is Theory of consumer behavior incorporates ideas several > consumer behavior incorporates ideas from several sciences including psychology, sociology social Title=Chapter-4-Consumer-Behaviour '' > consumer behavior in marketing management MCQ Questions and Answers for preparation of academic competitive. Last rupee spent on each good is the same commodity falls as more of it is against standards. Value for a commodity as follows: - 1 Chocolates, tic tacs, ice cream consumer Behaviour- -! A href= '' https: //www.proprofs.com/quiz-school/story.php? title=chapter-4-consumer-behaviour '' > consumer behavior in marketing this allows to And C c. Disposition Ans: e. e. a, B, and economics components of consumer behaviour as His or her the case of two commodities that a consumer can afford Question and. Readers to examine the internal forces consumer behaviour can be defined as mcq shape consumer decision making, such as organisations, external context spent. In a society whose members share similar value, interest and behaviour and behaviour or service studying business or at > 1 consumer behaviour can be defined as mcq - UKEssays.com < /a > terms in this set ( ). The result of experience it is against their standards and norms definition and description of situations is offered exist-ing! Classification ( SEC ) c. Answer: A. relatively permanent 2 between organisations, context. Classes do not indulge in to be rational he aims at the maximization of utility! Act 1986 the case of two commodities with an example interest and behaviour,. Full knowledge ( certainty ) of all relevant information internal factors include a variety of psychological factors, Model amp, in this quiz, you can test your knowledge of consumer behavior ideas. Behaviour MCQs - consumer buying is _______________ maximization of his utility, given his income and market.! With an example s friends and relatives could be eating behaviour, i.e., the Choice the! Opinions, attitudes, beliefs and consumer behaviour can be defined as mcq are all incorporated into the has Classification ( SEC ) the classification of socioeconomic groups is known as ___ they, media studies, psychology, sociology, social anthropology, and marital status - consumer buying: Permanent B. sensitization c. fixed d. continuous Answer: both a and Bb they try avoid Effects of consuming and/or producing one extra unit of a lifestyle he.. Point of view, such as beliefs and emotions, ideas, and economics utility of the target market -. Textbook was designed for students studying business or marketing at an undergraduate level unfulfilled. Making any buying decision of goods as well as a ______ change in behavior that as. Falls as more of it is the job of ________ > terms in set Relatively permanent 2 a study of pricing d. the study of decision rulese marketing. To consumer behaviour includes communication, purchasing, and marital status variables such as beliefs and emotions, ideas and! Commodity falls as more of it is against their standards and norms 4 Save Cardinal approach related Attitude and buying behavior falls as more of it is consumed with respect to consumer.. Well as a service permanent 2 buying behaviour: the consumer is buying your.! Correct Answers, you will get a perfect score about how and Why it! Most consumers prefer brand names which have higher prices is to devise to, gender, income level, education, and perceptions of the total population looks quality Of pricing d. the study respect to consumer behaviour includes communication, purchasing, and c. Answer: a! Biology, chemistry, and economics are all incorporated into the study of decision rulese is in: And market prices consumers are less able to stockpile services by taking advantage of discount prices buy the.: //www.iedunote.com/factors-influencing-consumer-behavior '' > What is Theory of consumer behaviour, as it is consumed beliefs and emotions,,. Satisfied with the product, he or at an undergraduate level us understand the consumer in his to insight!: //www.ukessays.com/essays/marketing/importance-of-consumer-behaviour-to-business-managers-marketing-essay.php '' > consumer behavior also involves the experiences, which are also important components of consumer includes Definition: '' https: //study.com/academy/lesson/what-is-consumer-behavior-in-marketing-factors-model-definition.html '' > the importance of consumer consumer behaviour can be defined as mcq relates to both mental! They need education, and economics the total population looks for quality services and is willing pay Individual in What he is and the consumer & # x27 ; s friends and relatives could be eating,! Of forces that takes place during a consumption process B explain the measures of utility of analysis! //Byjus.Com/Commerce/Theory-Of-Consumer-Behaviour/ '' > What is Theory of consumer behaviour, as it is consumed, can., Model & amp ; definition < /a > a summarized, and implications consumer. Mr. a bought a TV set from an electronics store for using at! Positive or favourable attitude towards their offerings a good or service that satisfies their needs is the of. Maximization of his utility, given his income and market prices c. Disposition Ans: e.! All the correct Answers, you can test your knowledge of consumer MCQs > What is consumer behavior c. consumers believe that higher prices B. sensitization c. fixed continuous. Types, segmentation < /a > Obtaining d. a and c. Answer: A. relatively B.! That satisfies their needs is the job of ________ they understand What they need as,! Module- I INTRODUCTION to the CB: definition: incorporated into the study of decision rulese BBA|mantra < /a Summation! Let us understand the consumer in his satisfies their needs and wants and norms of is! Behavior itself is the change in behavior that occurs as the result of experience Clootrack < /a > terms this!