These are: width, length, depth, and consistency. Rural Marketing Strategy # 1. There are four areas of marketing that contribute to the marketing mix and are considered the four Ps of marketing. As Reliance Jio is known for its telecommunication business, the product variants are abundantly produced by the brand. On a broader level, the product mix of Cadbury consists of Chocolates, Candies/Gums, Biscuits, and Beverages in the product width category. The product or service that you are . It is about positioning a product and deciding it to sell in the right place, at the right price and right time. Hofstede describes culture on five dimensions on which cultural values rest - individualism-collectivism (IDV), Uncertainty Avoidance Index (UAI), Power Distance Index (PDI), masculinity-femininity (MAS) and long-term orientation (LTO). It was treated as . Broadly, it includes physical objects, persons, place, organizations and even ideas or combination for these characteristics. Product Strategy of Reliance Jio. A consumer chooses an alternative which gives maximum A. satisfaction B. usage C. utility Even if you have 10,000 other accounts, they should feel like . The Four P's, or the marketing mix, is a crucial component of any marketing strategy. This small design modification resulted. Product Classification In rural market, products cannot be stored for use in future. Success of any business enterprise depends on marketing mix and these four elements are like powerful weapons in the hand marketers. The rural market is not a homogenous set of customers with preferences frozen in time. It was established in 1959, by Richard DeVos and Jay Van Andel and is headquartered at Ada located in Michigan. Many Languages and Diversity in Culture 5. The price of a product should be reasonable and should be in tune with the afford ability of rural consumer. All these are under the same brand umbrella. which are farm produced, from the farms to end-users or consumers, and the impact of these operations on middleman, All the products are available in the all-India market, including semi-urban and rural markets which are their primary focus areas. marketing mix supply chain product mix. Product Strategy of Hindustan Unilever Limited. Promotion. Every Product and promotion, which is a hit in cities , might not work in . So we have a varied range that caters to different segments, audiences, consumption needs and types of markets. The four elements of the marketing mix are product, price, place, and promotion. 4. One of the primary purposes of good product packaging is to clearly identify the product within as being from your business and available under one of your brands. Cost-Based Pricing: Cost-based pricing policy rests on the principle of recovering all costs in manufacturing and selling a product. Steps in Rural Market Products Rural market products in India have great potential. 4 Ps of Rural Marketing Every Product and promotion, which is a hit in cities , might not work in rural areas Product Price Place Promotion 0 2 0. Part I (Before 1960): Rural marketing referred to selling of rural products in rural and urban areas and agricultural inputs in rural markets. The company must produce product according to the present and the expected state of rural buyers. Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. Below mentioned are the remarkable products manufactured by the Jio company. . 7. Let us take a look at some of the uses and functions that it serves. 28. There are obvious things like your business name and logo . Marketing mix comprises of various controllable elements like product, price, promotion and place. the rural population is changing its demand pattern, and there is demand for branded products in villages. Presented by: Aradhana Bhopte Ravneet Kaur Rural Marketing Mix. Customers should feel comfortable and secure in their decision to work with you. The products or services that are marketed should be in the buying capacity of the rural consumers. It is an important aspect of marketing and a significant part of the place mix. Marketing Mix PowerPoint Templates. Presentation ON Rural Marketing Mix. Unit 5 Marketing Mix Strategy In this unit you will evaluate your marketing mix strategy focusing on the product mix elements. Do it at the right time and in the right place. A product mix consists of product lines, which are associated items that consumers tend to use together or think of as similar products or services. The urban to rural flow consists of agricultural inputs, fast-moving consumer goods (FMCG) such as soaps, detergents, cosmetics, textiles, and so on. Product diffusion happens at different speeds, depending on the individual consumer and on the product itself. FMCG Consumption Trends Products Urban ( 1000 HH) Rural ( 1000 HH) Toilet Soap 998 992 Washing Cake 980 950 Cooking Oil 968 952 Hair Oil/ Cream 897 787 Tea 876 758 Toothpaste 822 449 Washing Powder 819 576 Electric Bulb 723 394 Shampoo 663 352 Biscuits 579 314 Health Beverages 324 67 Source: National Council for Applied Economic Research, 2005 . 29. As mentioned in the previous example, Colgate has 3 product lines. The prices of rural products fluctuate not only from year to year, but during the year from month to month, day to day and even on the same day. Marketing Mix refers to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets 4 Ps of Rural Marketing. The firm must produce products according to the needs and future demands of rural buyers. 1. Surf Excel has direct presence in over 1 million retail outlets as of 2014 data, with a network of 7000 wholesalers and over 2000 suppliers and partners. The 4 as of rural marketing mix are- 1. Our marketing strategy has always been planned, keeping rural India in mind and ensuring we aim for strong reach and penetration in whatever we do. Product Decisions: . Pricing Strategy Companies must price their products competitively and provide maximum value for money spent in their rural areas. The changes in prices may be upward or downward. Rural marketing is a compilation of the developed product, reasonable price, appropriate placing and right awareness. The marketing mix includes an analysis of your product, place (distribution), price, and promotional strategies, the 4 Ps. ADVERTISEMENTS: iii. Product includes both good and service. E-Marketing MCQ Questions and Answers Part - 1 E-Marketing MCQ Questions and Answers Part - 2 E-Marketing MCQ Questions and Answers Part - 3 101. In essence, multiple product lines . Ineffective Distribution Channels 6. C and Arun Kumar S -Rural marketing for FMCG, Indian Journal of Marketing, Volume 36, No.4, PP 19-23, 2006. It's another way to connect with the community and start a conversation. (i) Understanding of Value of Product: The rural consumer has to be 120% satisfied before he pulls out money from the innerwear pocket to pay for the product. 30. Food Products - In the ice cream sector, HUL has Kwality Wall's . Thus, the marketing mix is a complex structure of measures taken . 7.4.1 Product . Clembor AgroSciences, an agrochemical company, mainly focuses on selling its products in rural markets. All of these product lines when grouped together form the product mix of the company. The product mix constitutes not only a single product line but all the products within an organization. And under the product width category, we have Dairy Milk, 5 Star, Gems, Temptation, Oreo, Eclairs, Bournvita etc which are the product lengths. Management, society, and consumers have different expectations. 1. Rural Marketing Mix Marketing Mix 'refers' to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets 4 Ps of Rural Marketing * Product :Product' refers to anything that is capable of or can be offered to satisfy need or want? Each product within the structure forms a part of the product mix. are bought in smaller size. ii. Targeting This shows the evaluation and selection of segments, coverage of market . Four important dimensions of a product mix can be identified. Protection: The first and the most obvious . In situation of rural marketing the firms also follow push-up sales raise strategies. The components of the marketing mix . Price Management: Pricing is crucial element in the rural marketing mix. 3. What is Rural Marketing? Competition-Based pricing. As of 2012, according to Forbes magazine, it was in 26th position as the largest business belonging to the . Rural economy is estimated to reach a size of $340 bn by 2012-2013 as against $250 bn in 2007-2008. 1. Product Decisions: 1. Rural Marketing in India - Marketing Mix for the Rural Markets . Price variation cannot be ruled out, for the factors . The "P" is what you must focus on if you want to be successful in selling your product or service. Rural Marketing - Mix. The main objective of rural marketing is to offer affordable products to rural customers, improve their standard of living, and achieving the organization's goal as a whole. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries. Rural consumers spend about $9 bn per annum on . The marketing mix elements are to be The marketing mix is a tool that businesses use to develop and implement their marketing strategy. The first of the product mix decisions refers to the product mix width. Product: The first element of the marketing mix is product. 2. Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. False. The 4Ps are the four components of the marketing mix. 27. Product is the most important element of marketing-mix. Rural marketing is a practice where urban products are exchanged with rural products to meet the need & desires of both rural customers and to realize organizational goals. True False. In fact, the package of a product serves multiple practical purposes as well. These elements have been proven to be effective in most industries and the tourism industry is no different. The rural FMCG market grew at an annual average rate of over 12% between 1993 & 1998 The rural household spends Rs.3, 203 per years for 22 FMCGs, that is Rs.229 per month & this figure excludes cereals, pulses, vegetables & milk. Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. 7.4 The expanded marketing mix for services 7.4.1 Product. Visitors will most probably develop a rich and meaningful . 1. Are product, place, and promotion they account for 70 % of toilet and! 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